Depending on your opinion of social media, and there are many out there, you may see some sites as a being more worthwhile of participation than others. This is particularly true when it comes to how much time your business’s social media manager spends on the sites. Using a broad generalization, it’s probably safe to say that many business owners found time and engagement more worthwhile spent on Facebook as compared to time on Twitter.
Reasons for this vary from level of engagement, quality of users, or the ability to post more than 140-characters. Although many still have a love-hate relationship with many of the social media sites, Facebook is no longer the social media darling for businesses that it once. This is a result of its changing privacy rules and evolving algorithms (a.k.a. pay to play). Even when you try to stay in the know about what keeps information in the feed (picture, no picture…), it’s likely you’ll still be playing catch-up.
Renewing a Search Partnership
Those who found Twitter’s 140-characters too limiting and vapid comments off-putting in terms as a dedicated spot for brand awareness may be changing their minds. Earlier this month, Bloomberg announced that Twitter will work with Google to make tweets visible in Google SERPs. These real-time postings from Twitter’s audience of an estimated 284 million will now be include in Google’s search listings starting sometime during the first half of the year.
This isn’t the first time that Twitter and Google have worked together. A brief two-year deal from 2009-2011 offered crawling ability. The difference now is that the information will be available automatically in the SERP. Twitter signed similar deals to provide streaming tweets with Microsoft Bing and Yahoo! Inc.
Building Growth and Enhanced Search-ability
The changes are thought to be a way for Twitter to monetize its model and a method to increase content in Google. It’s also an opportunity for business marketers to embrace Twitter as a way to get information higher in the SERP as well as index and mine real-time tweets.
Search Engine Journal recently posted a great infographic that breaks down the best times for engagement in social media. For B2B, tweets received more engagement during the week than over the weekend. Conversely with B2C company tweets, engagement happens mostly over the weekend and on Wednesday. Those stats were backed by Dan Zarella, Hubspot’s social media scientist. He says brand engagement is as much as 17 percent higher on the weekends.
Best Times to Tweet, Retweet and Engage In your Time Zone
- • Morning and evening commutes
- • School hours
- • Work hours
- • 5 p.m. = highest retweets
- • Noon and 6 p.m. = highest click-through rates (CTR)
If you’ve been on the fence about your business joining Twitter to share your brand message, now may be the perfect time. Today search-ability comes in many forms from text, to photos and posts to real-time tweets. Change happens fast, but there’s no need to let frequent search engine optimization changes bog you down. Talk to the search engine marketing specialists at Rank Fuse Interactive about creating an optimized marketing plan.