Working with Google products is fairly easy. Some represent more of a hassle than others. So, when Google says that they’re finding new ways for us to easily add in, or work with, their products, we’re all ears.
An article that was recently posted to the Google Webmaster Central Blog has caught our attention because it concerns those who use the WordPress platform for their sites. WordPress, by the way, is an open-source platform that offers site owners one of the easiest and quickest ways to set up a website or blog. As an open-source web application, WordPress features an amazing plug-in architecture. All the tools you could ever need are available for download and inclusion. At the same time, WordPress features a template system for design, making it simple for the “average web developer” to launch a website with a professional appearance for a fraction of the cost it would take to develop one from scratch using design services. And, on top of all that, WordPress features one of the most user-friendly content management systems (CMS) on the planet. But, enough gushing about WordPress, on to the news.
The recent posting at Webmaster Central was to announce the release of the beta version of Google’s new Publisher Plugin for WordPress. The article stated that Google had heard from a number of publishers (quite a large number, we expect) who have said they’re looking for an easier way to work with Google products in WordPress.
What do you get with the new Google Publisher Plugin? Not much at this point—to be perfectly honest. Currently, the Publisher Plugin only supports two Google products: Google AdSense and Google Webmaster Tools. AdSense allows site owners to make a few bucks off their web properties by allowing Google to place display ads on their websites. So, if that’s of interest, the new Publisher Plugin will make it that much easier to link your AdSense account to your WordPress site. Google’s Webmaster Tools, however, is an invaluable resource that allows site owners and webmasters the ability to check their indexing status, check for broken site links, optimize site visibility, and so much more. So, it almost goes without saying that we’re pretty excited about having Webmaster Tools directly connected to WordPress.
So, if you have your own domain and your website is powered by WordPress, you might want to navigate over to the Plugin Directory at WordPress.org and check out the new Google Publisher Plugin. Since this is a beta release, it should be understood that Google is still tweaking the WordPress plugin to make sure it works well with a high percentage of the many WordPress sites out there. And there are a LOT of WordPress sites out there. The WordPress platform represents almost 20% of the top 10 million sites on the Internet. Although we expect great things from this first version of the Google Publisher Plugin, we know that user experiences will certainly vary.
This article is brought to you by Rank Fuse Interactive, which serves both businesses and agencies alike as a provider of search engine marketing (SEM) programs, including search engine optimization (SEO), paid search advertising (PPC), social media marketing, content marketing, mobile web marketing, and search-friendly web design.