Basic Google Analytics Filters Everyone Should Be Using

Google Analytics FiltersWhen it comes to viewing data in Google Analytics, it can be difficult to parse through all the information on your computer screen. Fortunately, Google Analytics Filters can help you better organize and sort the data, so you can get all the information that you want quickly.

Setting up the proper filters can also ensure that you are looking at accurate data, which can help you make better future decisions for your website. Rank Fuse is here to help you figure out which filters you should be using for your account.

How to Create a Filter

You can create filters in two different places on Google Analytics: the Account level and the View level. It is a good idea to only create filters in the Account level and then assign them to different views. You can, however, create a filter at the View level, but that would only apply that filter to that particular view.

You can manage and edit your filters in the All Filters section. Here, you can manage or edit all of the filters in the account. Remember that filters can’t be undone, and new filters can’ be applied to previously gathered data.

Filters are also processed in the order that they are arranged, so make sure you have them put in the correct order.

When it comes to filters, there are a few different views that Rank Fuse suggests you set up:

Unfiltered: The Unfiltered View should be assigned to the raw data that you get on your Google Analytics account. Having an Unfiltered View saved can help you should anything happen to the data in your Google Analytics account. There should be no filters applied to this view.

Main: Set up a Main View that you use for reporting. This view can contain any filters that you want, and it should be the one that all team members refer to for information.

Test: It is a good idea to first apply any filters that you want to a Test View before applying them to the Main View, because the application of filters can’t be undone. This means that you may want to apply new filters to a Test View for a few days to give them enough time to get some results back. You can have numerous Test Views, but all of them should have the same filters applied as your Main View. If you like way the additional filters work in the Test View, it is time to add them over to the Main View.

Basic Filters You Should Be Using

Rank Fuse recommends certain filters that every website could benefit from using in Google Analytics. Let’s take a look at a few of them.

When it comes to collecting data, you want to make sure everything you gather is accurate and as clean as possible. It also helps to know where it is coming from. The following filters can help you with data collection:

  • Include Internal IP
    • You can use this filter to see how those within your company are using your website.
  • Exclude Internal IP
    • This is a great filter to exclude internal visits to your website from those who work at the company, as well as any agencies or other companies that you work with.
  • Include Specific Hostname
  • Include Specific Subdomain
  • Exclude Dev Site Traffic

If you are looking to make your data more consistent and accurate, you can use the following filters to help. These filters can also help you eliminate the Other category in your reports.

  • Lowercase Hostname
  • Lowercase Request URI
  • Lowercase Search Term
  • Lowercase Campaign Dimensions
  • Prepend Hostname to Request URI
  • Remove Query String
  • Append Slash to Request URI
  • Search and Replace Filter

To avoid Sampling, you can segment your data by its source. Here are a few filters that can help you segment by source:

  • Include a Country
  • Include a Traffic Medium
  • Include a Device Category

While there are so many filters that you can quickly become overwhelmed, these few filters can be extremely helpful for all businesses. If you are still unsure of how you should structure your Google Analytics account, let Rank Fuse handle all the work for you.

Rank Fuse offers a variety of online marketing and sales optimization services. If you are interested in help, call Rank Fuse at 913-703-7265.