Google’s new ArtCopyCode.com site is very exciting and geeky and something to nerd out on for sure!
Marketing professionals on the digital strategy and buying side yearn for creative this imaginative every day. With these latest innovations I’m starting to see a blur between creative leading the media buy and media buy leading the creative. Needless to say, the cutting edge marketing done by NIKE is not your linear Mad Men approach to advertising.
When doing things never done before you have to first expand your approach to they way you do things. Creative Directors, Coders and Buyers all must work together in the infancy of ideas now to be truly bold.