Search engine optimization (SEO) is one of the most talked about factors affecting digital marketing strategy in today’s marketing world. One of the less talked about points is how your

Firefox Browser is [Now] Blocking Google Analytics By Default

On the Mozilla Blog last week, Dave Camp, Senior Vice President of Firefox, announced that the browser he manages will now block known third-party cookies, including Google Analytics by default.

How Default Google Ads Settings Could Be Hurting Your Campaigns

When you create a Google Ads account, there are a number of default settings already loaded into your campaigns. While this may seem extremely helpful if you are new to

How Should I Explain SEO to Digital Newbies?

As a digital marketer, you know just how important SEO is to your clients’ marketing efforts. However, it can be really difficult to put all of the benefits of SEO

SEO Now and Then: How Optimization Has Developed the Past 10 Years

Digital marketing is the highest increasing form of marketing and has become one of the most influential marketing channels. Digital marketing is continuously progressing and changing to better fit users’ needs.

How to Increase Your Website’s Domain Authority (DA)

Domain Authority, also referred to as DA, is one of the most talked-about factors for ranking well in search engines. However, many people still find it difficult to increase their

Store Visits – The New Beta Tool in Google Analytics

Consumer behavior has changed dramatically over the past decade.  More and more consumers go online to research the best restaurants, find product reviews, and so on. E-commerce sales continue on

Introducing Google My Business Complaint Form

Until now, the best options for reporting Google My Business (GMB) issues that hurt your local SEO efforts was honestly Twitter. In fact, you can still tweet issues to @GoogleMyBusiness

The Great Google 4-Star Ratings Attack of 2018: The Who, What, Where… but Why?

While many Americans watched Football last weekend, I was watching tons of “fake” ratings pollute Google Reviews with bogus 4-star ratings. If I told you over 2 million ratings were

Nacho Analytics Review: Data Case Study After Day One Release

Nacho Analytics is brilliant! I’ll even concede that this tool might be God Mode for the internet. However, today is not going as well as I (and they) had hoped.