Small Business Content Marketing Guide

Content marketing can be a challenge for companies large and small, but for small companies, resources are often limited. Due to the lack of resources, many small businesses choose to

How Can the Google Search Console URL Inspection Tool Help You?

The strong focus on SEO recently has led many companies to redirect their energy into SEO strategies. When it comes to search engine optimization, all of your efforts are wasted

Tips for Optimizing Your Google My Business (GMB) Listing

Marketing a local business is no easy task. Unfortunately, many local businesses struggle to control their online presence, especially when there are so many places online that need managing. At

The Importance of Investing in Quality Content

For years now, marketing companies have been telling clients that content is important for SEO efforts. However, that doesn’t necessarily tell the whole truth. The fact of the matter is

Are you Breaking the Law on Social Media Without Knowing It?

The rise of social media platforms and a constant increase in users has brought into legal question the practices of social media platforms and the users that engage on these

How Keeping Your Sitemap Relevant Boosts SEO

Search engine optimization (SEO) is one of the most talked about factors affecting digital marketing strategy in today’s marketing world. One of the less talked about points is how your

Firefox Browser is [Now] Blocking Google Analytics By Default

On the Mozilla Blog last week, Dave Camp, Senior Vice President of Firefox, announced that the browser he manages will now block known third-party cookies, including Google Analytics by default.

How Default Google Ads Settings Could Be Hurting Your Campaigns

When you create a Google Ads account, there are a number of default settings already loaded into your campaigns. While this may seem extremely helpful if you are new to

How Should I Explain SEO to Digital Newbies?

As a digital marketer, you know just how important SEO is to your clients’ marketing efforts. However, it can be really difficult to put all of the benefits of SEO

SEO Now and Then: How Optimization Has Developed the Past 10 Years

Digital marketing is the highest increasing form of marketing and has become one of the most influential marketing channels. Digital marketing is continuously progressing and changing to better fit users’ needs.