A good report is so much more than a list of entries and figures in a grid of rows and columns. A good report tells you where you stand with your project, as well as give you a glimpse into the future.
According to Brian Kabateck, managing partner of Kabateck, Brown and Kellner and lead counsel on the recent case against Google, “most of the advertisers who were affected were small businesses who didn’t use search marketing firms. This wasn’t a problem that plagued the really sophisticated advertisers.”
Google announced this morning the AdWords Certified Partner Program, a new certification level that marketing and advertising agencies can achieve. This will allow advertisers to ensure their Search Engine Marketing
Twitter revealed today their new platform to monetized their hugely popular site. Called Promoted Tweets, the platform will place advertiser ads as tweets above search results relating to an advertiser’s