In mid-February, Microsoft announced that a sweeping change would be made to their Intellectual Property Guidelines for advertisements that support Bing and Yahoo’s PPC marketing. Of those proposed changes, the
The SEO community is changing. Not long ago, SEO was a smaller circle of professionals that worked to manipulate search engines. It was very much an “Us vs. The Search Engines” mentality. Today, higher stakes and a focus on off-page SEO has more of your competitors scrutinizing your links to see what you are up to.