What Is Keyword Research?
Keyword research is the practice of determining what keywords will be valuable to include in your website copy. Keywords are important for both organic and paid SEM strategies, which is why we care so much about helping clients determine what they need to target. With keyword research, we can easily identify easy wins for your business and start targeting keywords to land your website on the first page of search engine results.
How Do We Perform Keyword Research?
At Rank Fuse, we utilize a variety of SEO tools that allow us to see how you are currently ranking for the keywords you want to target as well as new opportunities. We combine keyword research with competitor analysis to help you outrank your competition. Once we have identified the keywords we need to target, we can inject them into the copy on your website, your paid ads, and your off-page SEO efforts.
How We Use Keywords To Improve Your Rankings
We know you want to be on the first page of search engine results. Our team can help you do that by incorporating keywords into your website copy and search ads. Our strategists use data on both branded and non-branded keywords to implement a cohesive SEM strategy. Tracking your rankings over time will help us determine how we can be more successful in the future. As we learn what keywords you perform well for, we can implement new strategies to gain traction on others.
What Are They Saying?
"The team at Rankfuse are amazing!! Super responsive and on top of things! Highly recommend them!"
Imene M.
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